Life. It’s no longer about asset ownership, or about seeking out the goods and services that you want. You can get just about anything you want on-demand, be it a last minute beauty session, or a private parking spot near the beach. Who needs to spend hours searching for clothes in department stores when professional stylists will send out clothes tailored specifically for you?

Inspired by some great articles on the subscription economy (thanks TechCrunch and Forbes) this site will bring you the best of the companies trying to make your life easier. We will feature subscription services, on-demand services, as well as the sharing economy and marketplace economy. We’re starting with Sydney, Melbourne and Brisbane, but we’ll be expanding into other cities and countries soon.